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STORM Basement Waterproofing
(585) 280-0802

Privacy Policy

Effective Date: December 17, 2025
Last Updated: December 17, 2025

Scope of This Policy

This Privacy Policy applies to information collected by STORM Basement Waterproofing (“we,” “us,” or “our”) through our website and services. We are a New York-based company primarily serving customers in New York and surrounding states. This policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and other state privacy regulations.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect the following categories of information:

Information You Provide Directly

  • Identifiers: Name, email address, phone number, and mailing address when you fill out our contact forms, request estimates, or schedule services
  • Service Information: Details about your property, project location, and photos you submit through our virtual assessment form
  • Communications: Any messages, feedback, or other communications you send to us

Information Collected Automatically

  • Device Information: Browser type, operating system, device identifiers, and IP address
  • Internet Activity: Pages visited, time spent on pages, click patterns, and referring URLs
  • Cookies and Tracking Technologies: We use cookies and similar technologies to analyze website traffic and improve your experience

Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, financial account numbers, precise geolocation data, health information, or other categories of sensitive data as defined by applicable state privacy laws.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Schedule appointments and provide estimates
  • Send appointment reminders, service updates, and follow-up communications via email, phone, or SMS text message
  • Process and fulfill service requests
  • Improve our website, services, and customer experience
  • Analyze website traffic and user behavior to optimize our marketing efforts
  • Comply with legal obligations

SMS/Text Messaging

By providing your phone number and submitting a form on our website, you consent to receive SMS text messages from STORM Basement Waterproofing related to your service inquiry, appointment scheduling, reminders, and follow-up communications. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at info@stormbasementwaterproofing.com.

Third-Party Services and Data Processing

We use third-party service providers to help us operate our business and deliver services. These providers may have access to your personal information only to perform specific tasks on our behalf. We maintain appropriate data processing agreements with these vendors to ensure your information is protected in accordance with this Privacy Policy and applicable law.

Jobber

We use Jobber for scheduling, customer relationship management, and communications including SMS text messaging. When you submit a contact form or request an estimate, your information may be stored and processed by Jobber. For more information, see Jobber's Privacy Policy.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website and marketing efforts. Google Analytics collects the IP address assigned to you on the date you visit our site, but not your name or other identifying information. For more information, see Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads and Conversion Tracking

We use Google Ads and Google Tag Manager to serve advertisements and track conversions. These services may use cookies to serve ads based on your prior visits to our website and measure the effectiveness of our advertising campaigns. You can opt out of personalized advertising by visiting Google Ads Settings.

YouTube

Our website embeds videos from YouTube using privacy-enhanced mode, which limits data collection until you interact with the video. When you play an embedded YouTube video, YouTube may collect information about your viewing activity and use cookies. For more information, see Google's Privacy Policy (YouTube is owned by Google).

Fathom Analytics

We also use Fathom Analytics, a privacy-first analytics service that collects website usage data in aggregate without using cookies or collecting personally identifiable information. Fathom is fully compliant with GDPR, CCPA, and other privacy regulations. Learn more at Fathom's Compliance Documentation.

Sentry

We use Sentry for error monitoring and diagnostics. Sentry collects technical error data including browser type, operating system, and page URLs to help us identify and fix issues. Sentry does not collect IP addresses, cookies, or personally identifiable information. For more information, see Sentry's Privacy Policy.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device. We use the following types of cookies:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics, Fathom)
  • Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness (Google Ads)

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. However, disabling cookies may affect your ability to use certain features of our website.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who assist us in operating our business (as described above), under contractual obligations to protect your data
  • Legal Requirements: When required by law, subpoena, court order, or other legal process
  • Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets, where your information may be transferred as a business asset
  • Protection of Rights: To protect our rights, property, or safety, or that of our users or others, including to enforce our terms of service

Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption: All data transmitted between your browser and our website is encrypted using TLS/SSL technology
  • Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions
  • Secure Hosting: Our website is hosted on secure, professionally managed infrastructure
  • Vendor Security: We require our third-party service providers to maintain appropriate security measures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information as follows:

  • Contact Form Submissions: Retained indefinitely to maintain service history and provide ongoing customer support
  • Customer Service Records: Retained indefinitely to support warranty claims, service history, and ongoing customer relationships
  • Marketing Communications: Until you opt out or request deletion
  • Website Analytics: Aggregated and anonymized data is retained indefinitely

You may request deletion of your personal information at any time by contacting us. We will honor deletion requests subject to any legal obligations requiring us to retain certain records.

Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We honor the following rights for all users, regardless of location:

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you
  • Right to Delete: You may request deletion of your personal information, subject to certain exceptions
  • Right to Correct: You may request correction of inaccurate personal information
  • Right to Opt Out: You may opt out of the sale or sharing of your personal information (note: we do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise any of these rights, please contact us at info@stormbasementwaterproofing.com. We will respond to verifiable requests within 45 days.

State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by businesses
  • Right to opt out of sale or sharing of personal information
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising these rights

We do not sell or share personal information as defined by the CCPA/CPRA.

Virginia Residents (VCDPA)

Virginia residents have the right to access, correct, delete, and obtain a copy of their personal data, as well as opt out of targeted advertising, sale of personal data, and profiling.

Colorado Residents (CPA)

Colorado residents have similar rights including access, correction, deletion, data portability, and the right to opt out of targeted advertising, sale of personal data, and profiling.

Connecticut Residents (CTDPA)

Connecticut residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising, sale of personal data, and profiling.

Texas Residents (TDPSA)

Texas residents have the right to confirm whether a business is processing their data, access their data, correct inaccuracies, delete their data, and obtain a portable copy of their data.

Utah Residents (UCPA)

Utah residents have the right to access, delete, and obtain a portable copy of their personal data, as well as opt out of targeted advertising and sale of personal data.

Exercising Your Rights

To exercise any state-specific privacy rights, please contact us at info@stormbasementwaterproofing.com. We will respond to verifiable requests within 45 days. If we need additional time, we will notify you of the reason and extension period.

Authorized Agents

You may designate an authorized agent to submit a privacy request on your behalf. For authorized agent requests, we require: (1) a written authorization signed by you, and (2) verification of your identity directly with us, unless the agent has a valid power of attorney.

Appeals

If we decline to take action on your privacy request, you may appeal our decision by contacting us at info@stormbasementwaterproofing.com with the subject line “Privacy Request Appeal.” We will respond to appeals within the timeframe required by applicable law. If your appeal is denied, you may have the right to contact your state's Attorney General.

Children's Privacy

Our website and services are not directed to children under 13 years of age (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new effective date and “Last Updated” date. For material changes, we may provide additional notice. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us at:

STORM Basement Waterproofing
770 Canning Parkway, Suite 200A
Victor, NY 14564
Email: info@stormbasementwaterproofing.com
Phone: (585) 280-0802

If you need assistance submitting a privacy request due to a disability, please contact us and we will provide reasonable accommodations.